We’ve been busy collecting all the comment & analysis from this year’s Bordeaux En Primeur campaign. And there’s been a LOT! The bigger & bolder the words, the more they were used.
Full analysis to follow..
OVERALL

WINE TRADE PRESS:

UK BROADSHEETS:

FINANCIAL TRADE PRESS:

We find them very interesting indeed..
The Author
Helen Richards
Hely's love of wine was born from a young age, spending summers exploring the vineyards of France. After studying Modern Languages at Oxford, she worked in publishing and branding before joining the JF Tobias team to help build our blog / written content. She loves wine, writing, yoga and adventure in equal measure and strives to balance all four, although not necessarily all at the same time!